Soft Regular
Fast Food Show (#8) - Fresco Soft Taco
Avoid the Hard Sell - Learn to Soft Sell Your Way to Success!
Would you like to find new clients and keep existing clients without having to resort to pushy sales tactics? Let the experts show you how to Soft Sell Your Way to Success! Proven methods shared by the experts that work for any business, any budget, any size - even if you hate to sell.
Many small business owners don't consider themselves to be Very Good at sales - they're good at what they provide in their business but sales is not their strong skill.
The big problem with that is that sales is obviously crucial to the success of anyone's business. And that's where soft-selling comes in - it's a more natural approach to selling that most business owners, once they understand what soft-selling is, can learn to use it comfortably to grow their business and find new customers.
Most customers nowadays are turned off by the pushy hard sell. No one like to be manipulated or told what to do and what to buy, and because of this hard selling is a definite step in the wrong direction for any business owner who wants to be successful in this customer-centered era.
Soft selling is more about persuasion and less about manipulation. You rely more on a problem-solving strategy where you guide your prospect toward your products and services rather than forcing something on them.
Soft-selling is a more relaxed approach to marketing that relies on building a relationship with prospects rather than in-your-face hard-selling tactics that most of us don't respond well to anymore. Learn to inform your prospect and customers, find out what their needs or problem areas are and let them know how your products and services can be the solution or them.
After personally interviewing 7 top experts in the marketing field, I accumulated over 32 different ways they personally use to successfully get clients and keep them. Here are just 5 great examples that these proven, marketing experts have come to rely on that you can easily implement in your business marketing with minimum effort and cost:
1. Appreciate your customers. Show them you care by mailing them a personalized note or thank you card. This will clearly separate you from your competitors and brand you as someone who took the time to care about them as a person and appreciated them enough to send something to them in the mail.
2. Add them to a mailing list and email them on a regular basis with important information that is relevant to their everyday needs. They will see you as the go-to expert in your field the next time they need your services.
3. Take the time to get to know your customers and send them links or copies of articles of interest about them or about relevant issues in their industry or their favorite hobby. Find out if they have pets, what their children do, how they spend their time outside of work and look for ways to send them information on their favorite past-times. They will appreciate that you remember and took the time to think of them. And they will think of you the next time someone asks them for a referral to someone in your area of expertise.
4. Post free how-videos on youTube or on your website that solve small problems that your target market are struggling with. Or post free content on your blog that is heavily searched by your target market and offer them a free solution or suggestion that will help them in their business and entice them to signup on your mailing to learn more and stay informed.
5. Host free online Q&A sessions on a regular basis for your target market and existing customers, either via a conference call or webinar, where they can ask you industry-specific questions and get your expert advice answers. This will automatically brand you as an expert in your field and will go a long way to attract new prospects and retain existing clients.
The more you implement soft-selling into your marketing strategy, the more successful and satisfied you will become and the more successful your business will be.
This article is a excerpt from my "Soft Sell Your Way to Success" Audio Series where I interview the top marketing experts who share their proven soft selling marketing tactics - Get the full audio series - over 5 hours of 100% pure success content - here: http://www.wiseweblady.com/softsell.htm.
About the Author
BettyWalker, also known as "The Wise Web Lady" is an industy recognized technology expert and is an accomplished custom web developer, web consultant, trainer, author and public speaker. Learn more about Betty Walker at http://www.wiseweblady.com.
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